Perhaps the single most important investment a business can make to the front of a shop or restaurant. These are an advert to the world, telling people what you do and the quality of your business, able to be seen quite often; 24 hours a day, 7 days a week. Money spent here is an investment for the future and can greatly affect the success of a business – particularly in attracting people through the door. It supports other marketing activities, giving focus to location and brand image.